Opportunities for Garment Industry
The garment industry is under fierce challenges since this 20 years, after the product management, brand management, capital management and resource management in four phases, have been or are being realized by the family workshops to the factory management, by the factory management to group management, management by the Group to the joint-stock management tech form of mass production.
At this down time for garment industry, the goverment has opportunities to increase the income of residents of clothing to stimulate the purchasing power. Upgrading of the consumption structure led directly to the sales pattern of changes in the volume rising on the basis of many enterprises are faced with is the sales pattern of innovation test. Human resources advantages. Low-cost competition is the main industry, professional and technical reserves, and low-cost human resources will lead to competition in two distinct destination.
January to September 2005 the per capita expenditure on clothing to 599.6 yuan over the same period in 2004 increased 32.7% per capita expenditures for the purchase of clothing 441.8 yuan, up 40.6%, accounting for 61.6% of the clothing expenditures, The former three quarter wearing Price over the same period last year by 24.8% price increase has been inspiring.
The overall expansion and upgrading of the structure of enterprises have more models to choose, a conditional basis and clothing enterprises must advance product upgrading strategic planning, China in the future there will certainly be able to rank their own brand, local luxury fashion brand born with the basic conditions. Chinese fashion market imbalances in the decision of the Chinese top garment brands must be regional.
National Textile Garment many professional colleges, These schools will undoubtedly exists for the development of garment industry provides a rich pool. So far, China have set up garment 104 scientific research institutions, universities wearing two, and more than 40 colleges and universities offering professional clothing (lines). These are the future of China’s clothing enterprises brand strategy fundamentals.